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PlayJam Escape Have you caught it yet?
Project: Channel Re-Brand
Creative: Dorian Thomas
Art Work: Duncan Brown
3d: James Harkins
PlayJam / View Images and Quicktimes Below
PlayJam is an interactive gaming channel.
The Idea for the brand was that PlayJam was a world that actually existed. The only way you could see them were through the portals PlayJam existed on. TV, web anb mobile.
The idea was that sometimes the characters from within the game escaped…..and latched on to you. ” You’ve caught PlayJam”.
The different portals that you could interact with PJ became the escape routes.
• Worked closely with the existing team to develop a new approach to on screen presentation for PlayJam.
• Constructing the brand identity that will be implemented on air (Sky Interactive) and through it’s consumer marketing. This will include its customer and B2B printed materials.
• Managing the brand of the interactive TV channel across 6 global territories to ensure a consistent consumer experience.
• Design and execute interface design.
• Direct, write and produce promos for the TV channel *See PlayJam Ads in the Film section*.
• Design games for use on social networking sites Facebook and Twitter.
PJ_Poster Free Rider
PJ_Portal Loading Screen
PJ_Portal Selection Screen
PJ_Office Signage #1
PJ_Office Signage #2